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Analysis of DBSCAN and K-means algorithm for evaluating outlier on RFM model of customer behaviour

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References

2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
2014A Two-Phase Clustering Analysis for B2B Customer Segmentation38 cited
2016The Research and Application of Customer Segmentation on E-Commerce Websites36 cited
2011Customer portfolio analysis using the SOM25 cited

Cited by

2021Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan19 cited
2023Customer segmentation with RFM models and demographic variable using DBSCAN algorithm15 cited
2019Spatial Clustering Based on Analysis of Big Data in Digital Marketing6 cited

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