Strategic Alliances in the Triad: An Exploratory Study

Abstract

The Triad nations—Japan, North America, and Western Europe— have emerged in recent decades. To cope with the growing international competition between these areas, firms based in these countries have formed strategic alliances, frequently with partners from another member of the Triad. This article examines these alliances to determine the patterns, similarities, and differences between alliances formed in different parts of the Triad.

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