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Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience

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References

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1985

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Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

714 cited

Cited by

2004Understanding and managing international growth of new products170 cited
2000Predicting purchase intentions for uni‐national and bi‐national products112 cited
2016An examination of the status and evolution of country image research102 cited
2011Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs92 cited
1999The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration88 cited
1999Decomposing the Country-of-Origin Construct82 cited
2001Evaluating the Effects of Country-of-Origin and Consumer Ethnocentrism76 cited
2010Countering negative country‐of‐origin effects69 cited
2005Effets de la région d'origine, du produit, de la marque et de leurs congruences, sur l‘évaluation des consommateurs: application aux produits agroalimentaires68 cited
1999Bulgarian consumers’ perceptions of products made in Asia Pacific68 cited
2023Country-of-origin image and consumer brand evaluation: a meta-analytic review64 cited
2012‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism58 cited
2012Country of origin factors influencing US consumers' perceived price for multinational products57 cited
2016Management perspectives on country of origin47 cited
2005Countering negative country‐of‐origin with low prices: a conjoint study in Vietnam47 cited
2004Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s45 cited