Articlediamond2018

Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

Jeanine P. D. Guidry · Kellie E. Carlyle · Jessica Gokee LaRose · Paul B. Perrin · Marcus Messner · Mark H. Ryan

67 citations0/0 files storedEmerging infectious diseases

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Social Media in Health Education Mosquito-borne diseases and control Public Relations and Crisis Communication

Abstract

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.

Citations in this library

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References

1992Health Behavior and Health Education: Theory, Research, and Practice 1984The Health Belief Model: A Decade Later 1992Putting the fear back into fear appeals: The extended parallel process model 1955Reliability of Content Analysis: The Case of Nominal Scale Coding 2007Numeric, Verbal, and Visual Formats of Conveying Health Risks: Suggested Best Practices and Future Recommendations 2012From Press Release to News: Mapping the Framing of the 2009 H1N1 A Influenza Pandemic 2017Public sentiment and discourse about Zika virus on Instagram

Cited by

2020Threat, Coping, and Social Distance Adherence During COVID-19: Cross-Continental Comparison Using an Online Cross-Sectional Survey 2021Effects of COVID-19 Emergency Alert Text Messages on Practicing Preventive Behaviors: Cross-sectional Web-Based Survey in South Korea 2019Trustworthy Health-Related Tweets on Social Media in Saudi Arabia: Tweet Metadata Analysis 2022A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19 2020Instagram as a communication tool in public health: a systematic review 2021Public Health on Instagram: an analysis of health promotion strategies of Portugal and Brazil

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