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The Effect of Cosmetics Packaging Design on Consumers’ Purchase Decisions

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References

2007The importance of packaging attributes: a conjoint analysis approach717 cited
2016Judging a product by its cover: Packaging sustainability and perceptions of quality in food products296 cited
2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour224 cited
2016The role of packaging within marketing and value creation144 cited
2014IMPACT OF PRODUCT PACKAGING ON CONSUMER’S BUYING BEHAVIOR140 cited
2013Linking packaging to marketing: how packaging is influencing the marketing strategy116 cited
2014The art of packaging: An investigation into the role of color in packaging, marketing, and branding93 cited
2012Studying the Influence of Packaging Design on Consumer Perceptions (of Dairy Products) Using Categorizing and Perceptual Mapping87 cited
2010Packaging development: A conceptual framework for identifying new product opportunities86 cited
2014Understanding the buying behaviour of young consumers regarding packaging attributes and labels71 cited
2015The impact of product’s packaging color on customers’ buying preferences under time pressure47 cited
2010FUNCTIONALITY OF PRODUCT PACKAGING: SURVEYING CONSUMERS’ ATTITUDE TOWARDS SELECTED COSMETIC BRANDS42 cited

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2024Re-evaluating beauty: Attitudes and perceptions of eco-friendly packaging in beauty care products - A systematic review

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13 cited