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Do isolated packaging variables influence consumers' attention and preferences? · Study

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ArticleDo isolated packaging variables influence consumers' attention and preferences?

Jesús García de Madariaga2018

Article2018

Do isolated packaging variables influence consumers' attention and preferences?

Jesús García de Madariaga · María Francisca Blasco López · Ingrit Viviana Moya Burgos · Nuria Recuero Virto

98 citations·0/0 files stored·Physiology & Behavior

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Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Sensory Analysis and Statistical Methods

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References

1998Eye movements in reading and information processing: 20 years of research.2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects 2013Attention and choice: A review on eye movements in decision making 2004The Different Roles of Product Appearance in Consumer Choice *2007The importance of packaging attributes: a conjoint analysis approach 2004Packaging and purchase decisions 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling 2010Aesthetic package design: A behavioral, neural, and psychological investigation

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Details

Year2018

Typearticle

Published2018-04-25

VenuePhysiology & Behavior

ISSN-L0031-9384

Languageen

Citations98

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/j.physbeh.2018.04.030

openalex_workW2799401779

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2020Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

2020Milk packaging innovation: Consumer perception and willingness to pay

2024Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers