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Do isolated packaging variables influence consumers' attention and preferences?

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References

1998Eye movements in reading and information processing: 20 years of research.7,973 cited
2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
2013Attention and choice: A review on eye movements in decision making946 cited
2004The Different Roles of Product Appearance in Consumer Choice *912 cited
2007The importance of packaging attributes: a conjoint analysis approach717 cited
2004Packaging and purchase decisions563 cited
2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
2001Packaging communication: attentional effects of product imagery482 cited
2000The verbal and visual components of package design395 cited
2005The multi‐faceted dimension of packaging326 cited
2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design319 cited
2000The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands297 cited

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1999What we know about consumers’ color choices282 cited

2009Packaging design: creating competitive advantage with product packaging280 cited

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2020Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment45 cited
2020Milk packaging innovation: Consumer perception and willingness to pay42 cited
2024Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers39 cited
2023Electroencephalography in consumer behaviour and marketing: a science mapping approach37 cited
2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
2020To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products28 cited
2021A cup of black coffee with GI, please! Evidence of geographical indication influence on a coffee tasting experiment25 cited
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2020What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products23 cited
2020Positioning of design elements on the packaging of frozen convenience food and consumers’ levels of attention: An experiment using pizza boxes23 cited
2025How to Conduct Valuable Marketing Research With Neurophysiological Tools22 cited