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Team Creative Brief: Creative and Account Teams Speak Out on Best Practices
12 references·0 citing·47 second hop
Team Creative Brief: Creative and Account Teams Speak Out on Best Practices (2018)Team Creative Brief: Creative and Account…Technology in the Idea Generation Process: Voices from the Agency (2017)Technology in the Idea Genera…Handbook of Organizational Creativity (2012)Handbook of Organizational Cr…Creativity, brands, and the ritual process: Confrontation and resolution in advertising agencies (2010)Creativity, brands, and the r…The trouble with creatives: negotiating creative identity in advertising agencies (2007)The trouble with creatives: n…Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2007)Integrated Marketing Communic…Conflict and Confluence in Advertising Meetings (2007)Conflict and Confluence in Ad…A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients (2004)A MODEL OF MARKETING INFORMAT…What is Creative to Whom and Why? Perceptions in advertising agencies (2003)What is Creative to Whom and …The Social Side of Creativity: A Static and Dynamic Social Network Perspective (2003)The Social Side of Creativity…Influences of Organizational Culture and Climate on Individual Creativity (1997)Influences of Organizational …Where the Suckers Moon: An Advertising Story (1996)Where the Suckers Moon: An Ad…Role-Based Models of Advertising Creation and Production (1989)Role-Based Models of Advertis…The Presentation of Self in Everyday Life. (1956)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)Distinction: A Social Critique of the Judgement of Taste* (2018)Where You End and I Begin: Understanding Intimate Co-creation (2018)Handbook of Industrial and Organizational Psychology. (1977)The Knowledge-Creating Company (1995)Organizational Learning: A Theory of Action Perspective (1997)Social Innovation: Ten Cases From Benjamin Franklin (2002)Creativity and Standardization: Complementary or Conflicting Drivers of Team Effectiveness? (2005)Intellectual capital and corporate value in an emerging economy: empirical study of Taiwanese manufacturers (2005)A Service Quality Model and its Marketing Implications (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Measuring the organisational impact on creativity (2012)Do Marketing Clients Really Get the Advertising They Deserve? 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(1981)Advances in Consumer Research (1983)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Definition and Measurement of Creativity: What Do We Know? 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this work references cited by second hop

References

  • 2003The Social Side of Creativity: A Static and Dynamic Social Network Perspective1,754 cited
  • 1997Influences of Organizational Culture and Climate on Individual Creativity372 cited
  • 2012Handbook of Organizational Creativity319 cited
  • 2003What is Creative to Whom and Why? Perceptions in advertising agencies197 cited
  • 2007The trouble with creatives: negotiating creative identity in advertising agencies170 cited
  • 1989Role-Based Models of Advertising Creation and Production117 cited
  • 2007Integrated Marketing Communication: Creative Strategy from Idea to Implementation96 cited
  • 1996Where the Suckers Moon: An Advertising Story39 cited
  • 2004A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients35 cited
  • 2010Creativity, brands, and the ritual process: Confrontation and resolution in advertising agencies26 cited
  • 2007Conflict and Confluence in Advertising Meetings24 cited
  • 2017Technology in the Idea Generation Process: Voices from the Agency8 cited

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