Articlebronze2018

Drivers and barriers of corporate social responsibility in the tourism industry: The case of Malawi

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Corporate Social Responsibility and Sustainability Diverse Aspects of Tourism Research Corporate Social Responsibility Reporting

Abstract

In developing countries, corporate social responsibility (CSR) programmes help in uplifting local communities by complementing governments’ efforts in providing public services in areas such as education, health, environment and security. But in the tourism industry, CSR has also been closely linked to responsible tourism in which tourism operators’ focus on protecting resources that attract tourists for business sustainability. This paper examines the drivers and barriers of CSR adoption in the tourism industry in Malawi. Data was collected through semi-structured interviews and thematically analysed. The study reveals that the major drivers of CSR in the tourism industry in Malawi are community expectations, management values and commitment, cost reduction, natural and cultural resource management, competitive advantage and company size. The barriers to CSR adoption include lack of resources, lack of clear CSR policy and government support, lack of coordination, mismanagement of CSR resources by communities and lack of awareness.

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References

2006Using thematic analysis in psychology 1980Qualitative research and evaluation methods 2003Qualitative research practice: a guide for social science students and researchers 1979A Three-Dimensional Conceptual Model of Corporate Performance 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 1991Corporate Social Performance Revisited 2008“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility 1997Qualitative Researching

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