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Purchase intention: implementation theory of planned behavior (Study on reusable shopping bags in Solo City, Indonesia)

46 citations0/0 files storedIOP Conference Series Earth and Environmental Science

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Environmental Sustainability in Business Technology Adoption and User Behaviour Environmental Education and Sustainability

Abstract

Plastic shopping bags have been used in everyday life. In fact, plastic bags production from polyethylene will cause greenhouse gas emission when broken down into small pieces, and hence they contribute to anthropogenic climate change sources. The aim of this study is to examine the effects of environmental knowledge, perceived value and price, product appearance, attitude, subjective norm, perceived behavioral control and intention to purchase reusable shopping bags. The purposive sampling method was used in choosing respondents and the criteria were the respondents who already knew the reusable bag product and had the intention to buy it. Overall, 110 respondents were considered fit to meet the predefined criteria and fill out the questionnaire completely. The instrument testing and also hypothesis testing were tested by Structural Equation Model-Partial Least Square (SEM-PLS). With regard to Hypothesis Testing, the level of confidence was 95% while the rule of thumb for t-test was even having more than 1.96. The results found that environmental knowledge has a positive effect toward attitude, perceived price on influenced attitude, perceived value affecting attitude and product appearance impacted to the attitude (t-students' value: 2.495; 3.325; 3.932; and 10.028 successively). Furthermore, attitude, subjective norm, and perceived behavioral control influenced the intention to buy. (t-students' value: 3.907; 2.292; 2.932 respectively).

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References

1980Understanding Attitudes and Predicting Social Behavior 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2000An Examination of Selected Marketing Mix Elements and Brand Equity 2001Targeting consumers who are willing to pay more for environmentally friendly products 1988Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns 2016Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions 2000Antecedents of green purchases: a survey in China 2016Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior

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2020The Impacts of E-Payment System and Impulsive Buying to Purchase Intention in E-commerce 2019Empirical Study on Customer Perception of E-Commerce: Mediating Effect of Electronic Payment Security 2023Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi 2023Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags

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