Balancing Uruguayan identity and sustainable economic development through street art

Abstract

This chapter provides a content analysis of two kinds of information: the literature analysing the concepts of muralism and street art in relation to identity and primary data collected by our research group consisting of in-depth interviews conducted in the Uruguayan towns of Rosario del Colla, Pan de Azucar and San Gregorio de Polanco. The 'street mural art' is a way to achieve inclusive innovation, as it can generate local development through employment, create a sense of identity and, in some cases, boost economic growth through tourism. Inclusive innovation policies mainly aim to influence the development of affordable products and services tailored to the needs of groups at risk of social exclusion who can participate in inclusive innovation, either as innovators or as users of innovations. The inclusive innovation is focused not only on poor people but also on other vulnerable groups, such as women, young people, disabled people and ethnic minorities, and aims to improve their social development.

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