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Consumer Inference: Determinants, Consequences, and Implications for Advertising · Study

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ArticleConsumer Inference: Determinants, Consequences, and Implications for Advertising

Andrew A. Mitchell2013

Article2013

Consumer Inference: Determinants, Consequences, and Implications for Advertising

Andrew A. Mitchell

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2024The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approach 2018Arming consumers against product placement: A comparison of factual and evaluative educational interventions 1997Consumers' use of alternative information sources in inference generation: A replication study 2012Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging 2001The Piecemeal Approach to Comparative Advertising

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Year2013

Typearticle

Published2013-06-17

Languageen

Citations20

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ShelfConsumer Market Behavior and Pricing

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doi10.4324/9780203772195-13

openalex_workW2904039419

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