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An fNIRS-based investigation of visual merchandising displays for fashion stores
7 references·3 citing·50 second hop
An fNIRS-based investigation of visual merchandising displays for fashion stores (2018)An fNIRS-based investigation of visual me…Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions (2018)Using warmth as the visual de…The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations (2017)The value of art in marketing…The impact of parameters of store illumination on food shopper response (2016)The impact of parameters of s…Photo-elicitation: Using photographs to read retail interiors through consumers' eyes (2014)Photo-elicitation: Using phot…How does visual merchandising affect consumer affective response? (2012)How does visual merchandising…fNIRS-based online deception decoding (2012)fNIRS-based online deception …Get the picture? Visual servicescapes and self-image congruity (2011)Get the picture? Visual servi…How to Conduct Valuable Marketing Research With Neurophysiological Tools (2025)How to Conduct Valuable Marke…Consumer Decision Neuroscience (2022)Consumer Decision NeuroscienceMeasuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach (2020)Measuring dlPFC Signals to Pr…Basics of Qualitative Research (1992)Cultures and Organizations: Software of the Mind. 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this work references cited by second hop

References

  • 2012How does visual merchandising affect consumer affective response?134 cited
  • 2012fNIRS-based online deception decoding131 cited
  • 2017The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations86 cited
  • 2018Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions79 cited
  • 2016The impact of parameters of store illumination on food shopper response50 cited
  • 2011Get the picture? Visual servicescapes and self-image congruity41 cited
  • 2014Photo-elicitation: Using photographs to read retail interiors through consumers' eyes36 cited

Cited by

  • 2025How to Conduct Valuable Marketing Research With Neurophysiological Tools22 cited
  • 2020Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach22 cited
  • 2022Consumer Decision Neuroscience2 cited

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