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Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns
16 references·0 citing·49 second hop
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References

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  • 2011Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter252 cited
  • 1997Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations234 cited
  • 2004Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?

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226 cited
  • 2017Unfolding Stakeholder Thinking 2213 cited
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