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ArticleJM as a Marketplace of Ideas

Christine Moorman2018

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Articlebronze2018

JM as a Marketplace of Ideas

Christine Moorman · Harald J. van Heerde · C. Moreau · Robert W. Palmatier

49 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Publishing and Scholarly Communication

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References

2025Advances in Consumer Research 1995Empirical Generalizations and Marketing Science: A Personal View 2018Does It Pay to Be Real? Understanding Authenticity in TV Advertising 2011Sophistication in Research in Marketing 2018Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?2006From the Editor: The Maturation of Marketing as an Academic Discipline

Cited by

2020Factors affecting the study of important marketing issues: Implications and recommendations 2021Advancing marketing theory and practice: guidelines for crafting research propositions 2023Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options 2021Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research 2022Rethinking customer-perceived value in business markets from an organizational perspective 2020Marketing Thinking and Doing 2022Marketing-as-practice: A framework and research agenda for value-creating marketing activity

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Year2018

Typearticle

Published2018-12-13

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations49

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/0022242918818404

openalex_workW2904437489

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