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JM as a Marketplace of Ideas

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References

2025Advances in Consumer Research13,264 cited
1995Empirical Generalizations and Marketing Science: A Personal View231 cited
2018Does It Pay to Be Real? Understanding Authenticity in TV Advertising211 cited
2011Sophistication in Research in Marketing179 cited
2018Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?68 cited
2006From the Editor: The Maturation of Marketing as an Academic Discipline43 cited

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2022From Vision to Reality: Lessons in Creating a Marketplace of Ideas13 cited