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Culture and consumption II: markets, meaning, and brand management · Study

WorkCulture and consumption II: markets, meaning, and brand management

Unknown author2006

Work2006

Culture and consumption II: markets, meaning, and brand management

Unknown author

150 citations·0/0 files stored·Choice Reviews Online

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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2013Islamic marketing – a challenger to the classical marketing canon?2010Personal Aspirations and the Consumption of Luxury Goods 2011‘Spinning’ Warhol: Celebrity brand theoretics and the logic of the celebrity brand 2015Brands and Their Meaning Makers 2009Uncovering the corporate brand's core values 2006Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?2015Luxury branding: the industry, trends, and future conceptualisations 2015You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility

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Year2006

Typeother

Published2006-02-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations150

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.5860/choice.43-3457

openalex_workW2904539440

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