Customer's satisfaction in public and private sector banks in India: A comparative study.

Abstract

of Public sector banks offices.This absolute and relative growth of Public and Private sector banks directing towards enhancement of customers' satisfaction level to retain existing and attract new customers.As Puja K and Yukti A reveals that Private Banks have more satisfied customers due to good services and retaining its customers by offering better facilities comparatively public sector banks.Mishra S and Patra SK revealed that service quality, customers' satisfaction and customers' retentions are the major challenges in banking sector.However, Public sectors' Banks have to improve in the area of dealing with the customers and Private sectors' Banks need to focus upon their loans and insurance services.Public sectors banks need to improve their infrastructural facilities and provide some training to the employees' who are dealing with customers.In Banks, branches equipped with latest technology, developed infrastructure and well trained employees, convenient office hours and locations of the branches are the factors affecting the customers' satisfaction level.The responsiveness and empathy of the staff of rural branches are required some changes and improvement to Customers' satisfaction in public and private sector banks in India: A comparative study.

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