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A dynamic discount pricing strategy for viral marketing
5 references·1 citing·29 second hop
A dynamic discount pricing strategy for viral marketing (2018)A dynamic discount pricing strategy for v…Risk Analysis and Enhancement of Cooperation Yielded by the Individual Reputation in the Spatial Public Goods Game (2016)Risk Analysis and Enhancement…Evidence Combination From an Evolutionary Game Theory Perspective (2015)Evidence Combination From an …Word of Mouth Marketing: How Smart Companies Get People Talking (2006)Word of Mouth Marketing: How …The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Viral Marketing or Electronic…Dynamic Discount Pricing in Competitive Marketing (2019)Dynamic Discount Pricing in C…The Evolution of Cooperation (1981)Evolution and the Theory of Games (1988)Fuzzy sets (1996)D-AHP method with different credibility of information (2017)Multi-sensor data fusion based on the belief divergence measure of evidences and the belief entropy (2018)Zero-sum polymatrix games with link uncertainty: A Dempster-Shafer theory solution (2018)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Market Maven: A Diffuser of Marketplace Information (1987)A Multivariate Analysis of Web Usage (1999)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Twitter power: Tweets as electronic word of mouth (2009)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Governing the Commons (1990)Governing the Commons: The Evolution of Institutions for Collective Action (1992)Smart community evaluation for sustainable development using a combined analytical framework (2018)Darwin’s Other Dilemmas and the Theoretical Roots of Emotional Connection (2019)Nonlinear dynamics of a duopoly Stackelberg game with marginal costs (2019)Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends (2017)Medical Innovation: A Diffusion Study. (1967)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Using Online Conversations to Study Word-of-Mouth Communication (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)What Drives Immediate and Ongoing Word of Mouth? (2011)Communication Channels and Word of Mouth: How the Medium Shapes the Message (2013)
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References

  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews6,062 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
  • 2006Word of Mouth Marketing: How Smart Companies Get People Talking205 cited
  • 2015Evidence Combination From an Evolutionary Game Theory Perspective155 cited
  • 2016Risk Analysis and Enhancement of Cooperation Yielded by the Individual Reputation in the Spatial Public Goods Game121 cited

Cited by

  • 2019Dynamic Discount Pricing in Competitive Marketing9 cited

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