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229 Ageism is a peculiar prejudice. Despite the reality that every living person potentially joins every age group, ageism remains relatively underresearched (comparatively rare in prejudice literature), underappreciated (overlooked as a prejudice), and under the radar (subtle in nature; North & Fiske, 2012 ). Nevertheless, a rapidly growing older population necessitates increased understanding of ageism—for both social psychology and society at large.
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