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The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions

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412 cited

2007The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility366 cited

2010Mall attributes and shopping value: Differences by gender and generational cohort352 cited

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2021The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions36 cited
2020Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials22 cited
2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
2021Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning18 cited
2025Concrete or Abstract? The Impact of Green Advertising Appeals and Information Framing on Consumer Responses13 cited
2021The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy13 cited
2021Inclusion as a Component of CSR and a Brand Connection Strategy11 cited