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Using social media to create engagement: a social marketing review

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References

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2009The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate healthcare interventions: explanation and elaboration17,627 cited
2004School Engagement: Potential of the Concept, State of the Evidence12,540 cited
2011Customer Engagement3,657 cited
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2002Burnout and Engagement in University Students3,409 cited
2010Using the Internet to Promote Health Behavior Change: A Systematic Review and Meta-analysis of the Impact of Theoretical Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy2,517 cited
2013A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication2,515 cited
2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
2013Social Media in Tourism and Hospitality: A Literature Review1,554 cited
2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

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1,432 cited

2012Customer engagement, buyer‐seller relationships, and social media1,388 cited

2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited

2011Exploring customer brand engagement: definition and themes1,335 cited

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