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Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers
16 references·1 citing·38 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1974An Index of Factorial Simplicity14,857 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
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  • 1997Dimensions of Brand Personality5,056 cited
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  • 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts4,751 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2009Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions3,988 cited
  • 2004User Acceptance of Hedonic Information Systems13,849 cited

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  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,226 cited
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    • 2021Effects of Luxury Perceptions on Purchase Intention of High-Tech Products13 cited