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Not in Vogue: Portrayals of Asian Americans in Magazine Advertising

5 references·16 citing·54 second hopsampled

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References

1977Content Analysis in Consumer Research2,310 cited
1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
1980The “Mainstreaming” of America: Violence Profile No. 111,161 cited
1990Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data175 cited
1989Hispanics and Blacks in Television Commercials131 cited

Cited by

2010Asian Americans Beyond the Model Minority Stereotype: The Nerdy and the Left Out200 cited
2009Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements69 cited
2003Minorities in Children's Television Commercials: New, Improved, and Stereotyped69 cited
2012A Neurophysiological Assessment of Consumers’ Emotional Responses to Service Recovery Behaviors69 cited
2008Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity65 cited
2015Gendered race in mass media: Invisibility of Asian men and Black women in popular magazines.54 cited
2004The Image of the Accountant in a German Context53 cited
2007Stereotypical Portrayals of Emotionality in News Photos45 cited
2016

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Omission and Commission as Marketplace Trauma

39 cited

2004FROM DESPICABLE TO COLLECTIBLE: The Evolution of Collective Memories for and the Value of Black Advertising Memorabilia38 cited

2005A Content Analysis of the Portrayal of India in Films Produced in the West33 cited

2008Racial Stereotypes in Children’s Television Commercials31 cited

2011An Analysis of Nudity in Chinese Magazine Advertising: Examining Gender, Racial and Brand Differences29 cited

2012Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements28 cited

1997Marketing and Public Policy: Prospects for the Future27 cited

2012RACIALIZATION OF THE VIRGINIA TECH SHOOTINGS25 cited