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Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love · Study

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ChapterSocial Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love

Abdullah Awad Alhaddad2019

Chapter2019

Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love

Abdullah Awad Alhaddad

29 citations·0/0 files stored·Advances in Science, Technology & Innovation/Advances in science, technology & innovation

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1992Alternative Ways of Assessing Model Fit 1988On the Evaluation of Structural Equation Models 2011PLS-SEM: Indeed a Silver Bullet 2004The Social Identity Theory of Intergroup Behavior 2025Advances in Consumer Research 1986Psychology of intergroup relations

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2025Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty 2022Factors affecting airline brand love, passengers’ loyalty, and positive word-of-mouth. A case study of Royal Air Maroc 2024The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator 2023Factors influencing brand love: A case study of Apple in Saudi Arabia

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2020The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Modelarticle · 12 shared references 2016Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brandsarticle · 11 shared references 2019The Phenomenon of Brand Love: A Systematic Literature Reviewreview · 11 shared references 2016A lovable personality: The effect of brand personality on brand lovearticle · 11 shared references 2019Sense of community and social identity effect on brand love:Based on the online communities of a luxury fashion brandsarticle · 11 shared references 2011Development of a brand image scale and the impact of lovemarks on brand equitythesis · 11 shared references

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Year2019

Typechapter

Published2019-01-01

VenueAdvances in Science, Technology & Innovation/Advances in science, technology & innovation

ISSN-L2522-8714

Languageen

Citations29

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-030-01662-3_28

openalex_workW2909783000

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