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Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love
16 references·4 citing·34 second hop
Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love (2019)Social Identification, Brand Image and Cu…Advances in Consumer Research (2025)Advances in Consumer ResearchPLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Book Review: Marketing Research: An Applied Orientation (1994)Book Review: Marketing Resear…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Managing Brand Equity (1991)Managing Brand EquityOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Psychology of intergroup relations (1986)Psychology of intergroup rela…A triangular theory of love. (1986)A triangular theory of love.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty (2025)Treasure Hunting for Brands: …The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator (2024)The role of employee empathy …Factors influencing brand love: A case study of Apple in Saudi Arabia (2023)Factors influencing brand lov…Factors affecting airline brand love, passengers’ loyalty, and positive word-of-mouth. A case study of Royal Air Maroc (2022)Factors affecting airline bra…Social categorization and intergroup behaviour (1971)Social Identity Theory and the Organization (1989)Social Identity Theory and the Organization (1989)The Authoritarian Personality (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Asymptotically distribution‐free methods for the analysis of covariance structures (1984)Evaluation of goodness-of-fit indices for structural equation models. (1989)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Developing Buyer-Seller Relationships (1987)Possessions and the Extended Self (1988)Basics of Qualitative Research (1992)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Simultaneous Factor Analysis in Several Populations (1971)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 1992Alternative Ways of Assessing Model Fit27,293 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 2011PLS-SEM: Indeed a Silver Bullet22,692 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,600 cited
  • 2025Advances in Consumer Research13,486 cited
  • 1986Psychology of intergroup relations10,696 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1991Managing Brand Equity7,170 cited
  • 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,809 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,829 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1986A triangular theory of love.2,611 cited

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  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
  • Cited by

    • 2025Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty171 cited
    • 2022Factors affecting airline brand love, passengers’ loyalty, and positive word-of-mouth. A case study of Royal Air Maroc46 cited
    • 2024The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator24 cited
    • 2023Factors influencing brand love: A case study of Apple in Saudi Arabia6 cited