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A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions

16 references·16 citing·40 second hopsampled

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References

2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
2013Entrepreneurship as a solution to poverty645 cited
2012Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment615 cited
2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
2013Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept539 cited
2012Harnessing Innovation for Change: Sustainability and Poverty in Developing Countries226 cited
2011The empty rhetoric of poverty reduction at the base of the pyramid208 cited
2008The quest for the fortune at the bottom of the pyramid: potential and challenges197 cited
2008The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid, Sustainable Development, and Corporate Citizenship176 cited
2009Inclusive Networks for Building BOP Markets162 cited
2005Misfortune at the Bottom of the Pyramid

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148 cited

2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited

2013Building Partnerships to Create Social and Economic Value at the Base of the Global Development Pyramid141 cited

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