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Evaluación de la estrategia digital en los museos: métodos y herramientas para web, redes sociales y móviles
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References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 2013Social Research Methods6,542 cited
  • 2009Web Content Analysis: Expanding the Paradigm344 cited
  • 1999Exploring Satisfying Experiences in Museums343 cited
  • 2010Identity and the museum visitor experience263 cited
  • 2009A Critical Introduction to Social Research161 cited
  • 2012Current social media uses and evaluations in American museums157 cited
  • 2011The power of qualitative research in the era of social media139 cited
  • 2016Evaluating websites of museums: State of the art113 cited
  • 2017Museum objects and Instagram: agency and communication in digital engagement104 cited
  • 2017Social media analytics in museums: extracting expressions of inspiration50 cited
  • 2015Museum website features, aesthetics, and visitors’ impressions: a case study of four museums45 cited
  • 2017Photographing in the Art Museum: Visitor Attitudes and Motivations37 cited
  • 2004Exploring Motivational Factors and Visitor Satisfaction in On-line Museum Visits31 cited
  • 2014Does Twitter Help Museums Engage with Visitors?27 cited
  • 2018

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Mediating Museum Display and Technology: A Case Study of an International Exhibition Incorporating QR Codes
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