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Up the ante: Electronic word of mouth and its effects on firm reputation and performance · Study

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ArticleUp the ante: Electronic word of mouth and its effects on firm reputation and performance

Tahir M. Nisar2019

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Up the ante: Electronic word of mouth and its effects on firm reputation and performance

Tahir M. Nisar · Guru Prakash Prabhakar · P. Vigneswara Ilavarasan · Abdullah Mohammed Baabdullah

96 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2005Social Exchange Theory: An Interdisciplinary Review 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms 2004Is All That Talk Just Noise? The Information Content of Internet Stock Message Boards 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix 2008Do online reviews matter? — An empirical investigation of panel data 2005Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation 2004The influence of online product recommendations on consumers’ online choices

Cited by

2021Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis 2019Editorial introduction: Advances in theory and practice of digital marketing 2019From words to pixels: text and image mining methods for service research 2026Prudent promises: The impact of online public opinion attention on managerial commitment to integrity in China

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Year2019

Typearticle

Published2019-01-16

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations96

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jretconser.2018.12.010

openalex_workW2910158401

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