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Editorial introduction: Advances in theory and practice of digital marketing · Study

WorkEditorial introduction: Advances in theory and practice of digital marketing

Yogesh Kumar Dwivedi2019

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Workgreen2019

Editorial introduction: Advances in theory and practice of digital marketing

Yogesh Kumar Dwivedi · Nripendra Pratap Rana · Emma Louise Slade · Nitish Singh · Hatice Kizgin

93 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

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References

2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions 2017Advances in Social Media Research: Past, Present and Future 2017Social media in marketing: A review and analysis of the existing literature 2018Investigating the impact of social media advertising features on customer purchase intention 2012To be or not to be in social media: How brand loyalty is affected by social media?2016Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity 2018Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction 2017Social media marketing: Comparative effect of advertisement sources

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2020Setting the future of digital and social media marketing research: Perspectives and research propositions 2022Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective 2021Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms 2021Continuance intention of online technologies: A systematic literature review

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2020Setting the future of digital and social media marketing research: Perspectives and research propositionsarticle · 21 shared references 2021How digital marketing evolved over time: A bibliometric analysis on scopus databasereview · 15 shared references 2018Investigating the impact of social media advertising features on customer purchase intentionarticle · 12 shared references 2019Measuring social media influencer index- insights from facebook, Twitter and Instagramarticle · 12 shared references 2018User engagement for mobile payment service providers – introducing the social media engagement modelarticle · 12 shared references 2019Investigating the antecedents of customer brand engagement and consumer-based brand equity in social mediaarticle · 11 shared references

Details

Year2019

Typeeditorial

Published2019-08-17

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations93

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.jretconser.2019.101909

openalex_workW2969048070

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