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Editorial introduction: Advances in theory and practice of digital marketing
16 references·4 citing·36 second hopsampled
Editorial introduction: Advances in theory and practice of digital marketing (2019)Editorial introduction: Advances in theor…The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019)The Effect of Electronic Word…The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2019)The effect of characteristics…Social media and entrepreneurship research: A literature review (2019)Social media and entrepreneur…Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Measuring social media influe…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Examining the impact of luxur…Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2018)Understanding the effect of s…Investigating the impact of social media advertising features on customer purchase intention (2018)Investigating the impact of s…Social media marketing: Comparative effect of advertisement sources (2017)Social media marketing: Compa…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Examining branding co-creatio…Advances in Social Media Research: Past, Present and Future (2017)Advances in Social Media Rese…Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)Predicting positive user resp…Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation (2016)Influence of customer engagem…Social media marketing and advertising (2015)Social media marketing and ad…To be or not to be in social media: How brand loyalty is affected by social media? (2012)To be or not to be in social …Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective (2022)Artificial intelligence-enabl…Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms (2021)Enhancing the value co-creati…Continuance intention of online technologies: A systematic literature review (2021)Continuance intention of onli…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…The Strength of Weak Ties (1973)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Social media research: Theories, constructs, and conceptual frameworks (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Principles and Practice of Structural Equation Modeling (2012)Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions (2020)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Social media: The new hybrid element of the promotion mix (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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Get serious! Understanding the functional building blocks of social media (2011)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life (2020)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)
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References

  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions2,030 cited
  • 2017Advances in Social Media Research: Past, Present and Future1,455 cited
  • 2017Social media in marketing: A review and analysis of the existing literature1,298 cited
  • 2018Investigating the impact of social media advertising features on customer purchase intention1,075 cited
  • 2012To be or not to be in social media: How brand loyalty is affected by social media?900 cited
  • 2016Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity718 cited
  • 2018Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction700 cited
  • 2017Social media marketing: Comparative effect of advertisement sources641 cited
  • 2019Measuring social media influencer index- insights from facebook, Twitter and Instagram639 cited
  • 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response625 cited
  • 2019Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing600 cited
  • 2019Social media and entrepreneurship research: A literature review569 cited
  • 2016Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

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555 cited
  • 2019The effect of characteristics of source credibility on consumer behaviour: A meta-analysis502 cited
  • 2015Social media marketing and advertising488 cited
  • 2019The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis446 cited
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    • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
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    • 2021Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms324 cited
    • 2021Continuance intention of online technologies: A systematic literature review260 cited