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Crafting Mixed Sexual Advertisements for Mainstream Media: Examining the Impact of Homosexual and Heterosexual Imagery Inclusion on Advertising Effectiveness
16 references·2 citing·43 second hop
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1979The Social psychology of intergroup relations11,504 cited
  • 1987Rediscovering the Social Group: A Self‐Categorization Theory8,091 cited
  • 1999Perceiving pervasive discrimination among African Americans: Implications for group identification and well-being.2,609 cited
  • 1996Queer Theory: An Introduction1,754 cited
  • 1973Social categorization and similarity in intergroup behaviour1,283 cited
  • 1988Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences1,274 cited
  • 1961Interpersonal attraction and attitude similarity.1,091 cited
  • 1985Sexual Orientation:505 cited
  • 2006Perceived Loss of Autonomy and Personal Control in the Age of Autonomous Technologies: Scale Development and Validation482 cited
  • 2008Racial discrimination and psychological distress: The impact of ethnic identity and age among immigrant and United States-born Asian adults.438 cited
  • 2003The Social Identity Perspective in Intergroup Relations: Theories, Themes, and Controversies409 cited
  • 2004Mirrors of Masculinity: Representation and Identity in Advertising Images

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383 cited
  • 1975Categorization, belief similarity, and intergroup discrimination.242 cited
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