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‘Shaping perceptions’: Exploring how the shape of transparent windows in packaging designs affects product evaluation

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153 cited

2017‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation148 cited

2012The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments120 cited

2012Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages119 cited

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2020When is transparent packaging beneficial?21 cited
2020Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention20 cited
2021Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments12 cited