Application of TAM model to the use of information technology

Ansari Saleh Ahmar

61 citations0/0 files storedarXiv (Cornell University)

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

The purpose of this research is to see the application of modified TAM model by entering the experiential variable as a moderation variable to see one's intention in the use of technology especially internet banking. Data obtained through the distribution of questionnaires to customers. The study population is bank customers registered as users of internet banking services. The sample selection used a simple random sampling technique. Hypothesis testing using Partial Least Square (PLS) method through AMOS program. The results showed that the proposed five hypotheses, two significant and three insignificant. Perceived ease of use is significantly related to perceived usefulness. Per-ceived usefulness is not significantly related to intention to use. Perceived ease of use is significantly related to intention to use moderated by experience and not significantly correlated with intention to use moderated by the Experience.

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References

1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior 1995Assessing IT Usage: The Role of Prior Experience 2003Determinants of user acceptance of Internet banking: an empirical study 1995Testing the Determinants of Microcomputer Usage via a Structural Equation Model

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