Alliances in Financial Ecosystems: A Source of Organizational Legitimacy for Fintech Startups and Incumbents

Abstract

IntroductionRecently the surge in new financial technology – fintech – has come under increasing attention. Some paint fintech startups as disruptive forces about to revolutionize financial services with major improvements in efficiency, customer centeredness, and informedness (Gomber et al., 2018). Others see this as fintech 3.0, an era where an increased number of actors

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