The Awareness of RIT Croatia Students on Intercultural Competence

Abstract

According to the latest update of the United Nations World Tourism Organization in 2012, more than 980 million people travelled internationally. Only the United States international receipts surpassed 1 trillion dollars in 2012. One of the most important tools to understand better this intercultural context is to understand intercultural competence. This competence, already defined by researchers as an ability to communicate and behave in appropriate ways to those who are culturally different has thus become one of the crucial skills and competencies in the modern globalized world and it has a special meaning for the world of hospitality industry. The main purpose of this project is to investigate how aware are the students of RIT Croatia of the importance of intercultural competence in order to investigate how aware are the students of RIT Croatia of the potential misunderstandings in cross cultural communication, motivations and abilities.

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