Social media and e-commerce: A scientometrics analysis

E. Taiebi Javid · M. Nazari

57 citations0/0 files storedInternational Journal of Data and Network Science

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scientometrics and bibliometrics research Digital Marketing and Social Media Web visibility and informetrics

Abstract

The purpose of this research is to investigate the status and the evolution of the scientific studies on the effect of social networks on e-commerce.The study seeks to address the status of a set of scientific productions of researchers in the world indexed in Scopus based on scientometrics indicators.In total, 1926 articles were found and the collected data were analyzed using quantitative and qualitative indicators of scientometrics with bibliometrix R software package.The findings show that researches have grown exponentially since 2009 and the trend has continued at relatively stable rates.Thematic analysis shows that the subject had a significant but not well-developed research field .There is a high rate of cooperation with a rich research network among institutions in United States, European and Asian countries.Studies also show that research interest in this area is prevalent in developed countries.In addition, the lack of funds and complex analytical tools may be due to lack of studies in developing countries, especially in Africa.The study of the global trend of research through scientometrics helps managers and researchers in identifying countries and institutions with the greatest potential for scientific production, which allows them to develop their professions.

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2017bibliometrix : An R-tool for comprehensive science mapping analysis 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands 2015Social commerce constructs and consumer's intention to buy 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing 2014The digital traces of bubbles: feedback cycles between socio-economic signals in the Bitcoin economy 2013Social commerce research: An integrated view 2015Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning 2015Content Analysis of Social Media: A Grounded Theory Approach

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