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Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction*
16 references·0 citing·44 second hop
Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction* (2019)Estimating Promotion Effects Using Big Da…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…To Explain or to Predict? 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References

  • 2010To Explain or to Predict?2,974 cited
  • 2002Macroeconomic Forecasting Using Diffusion Indexes2,550 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 2010A Control Function Approach to Endogeneity in Consumer Choice Models1,098 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching

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405 cited
  • 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
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