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Bottle size matters: Heterogeneity in the German carbonated soft drink market
16 references·1 citing·40 second hop
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  • 2018

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Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
195 cited

Cited by

  • 2020Consumer proximity and brand loyalty in craft soda marketing: A case study of Ale‐8‐One7 cited