Determinants of Branchless Digital Banking Acceptance Among Generation Y in Malaysia

Ahmad Iqbal Hakim Suhaimi · Mohd Shahrulnizam Bin Abu Hassan

24 citations0/0 files storedIEEE Conference on e-Learning, e-Management and e-Services (IC3e)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Rapid advancement of technology in financial services has changed the nature of banking services. Banks have adopted new strategies by offering better products and services while decreasing and building customer satisfaction concurrently. Branchless Digital Banking is a new wave for the future banking service. By the end of 2018, the penetration in Malaysia is expected to exceed 60%. Generation Y has been identified the majority internet users in Malaysia. The aim of this study is to identify the factors that influence the Branchless Digital Banking acceptance among Generation Y in Malaysia. Quantitative research has been used as a research approach for the study. The Technology Acceptance Model (TAM) was adapted in this study. Online surveys have been conducted to random respondents to identify the factors that influence the acceptance of Branchless Digital Banking among Gen Y in Malaysia. Based on the analysis results, two factors that have been identified are Perceive Ease of Use and Amount of Information. The findings of this study will assist banks to enhance their online services.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 2006A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects 2014Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management Systems 2017A survey on FinTech 1991Resistance to Technological Innovations: An Examination of the Role of Self-Efficacy and Performance Satisfaction 2014Determinants of Online Waqf Acceptance: An Empirical Investigation 2012Receptiveness of mobile banking by Malaysian local customers in Sabah : An empirical investigation

Cited by

2022Digital Transformation of the Greek Banking Sector in the COVID Era 2022Digital Banking 2023Evaluation of Digital Banking Implementation Indicators and Models in the Context of Industry 4.0: A Fuzzy Group MCDM Approach 2024Beyond conventions: Unravelling perceived value's role in shaping digital-only banks' adoption

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.