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Exploring family business brands: Understanding predictors and effects · Study

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ArticleExploring family business brands: Understanding predictors and effects

Ascensión Barroso Martínez2019

Article2019

Exploring family business brands: Understanding predictors and effects

Ascensión Barroso Martínez · Ramón Sanguino Galván · Isabel C. Botero · Óscar Rodrigo González López · María Buenadicha Mateos

44 citations·0/0 files stored·Journal of Family Business Strategy

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Family Business Performance and Succession Digital Marketing and Social Media Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 2015A primer on partial least squares structural equation modeling (PLS-SEM)1973Job Market Signaling 2014A primer on partial least squares structural equation modeling (PLS-SEM)1986Strategic Factor Markets: Expectations, Luck, and Business Strategy 2009How to Write Up and Report PLS Analyses

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2019Marketing and branding in family business: Assessing the landscape and charting a path forward 2019Unraveling the impact of family antecedents on family firm image: A serial multiple-mediation model 2022Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel 2021Nonfamily employees’ perceptions of treatment in family businesses: Implications for organizational attraction, job pursuit intentions, work attitudes, and turnover intentions 2021When do family brand personalities lead to brand loyalty? A study of family‐owned fashion retailers in Pakistan

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Details

Year2019

Typearticle

Published2019-02-14

VenueJournal of Family Business Strategy

ISSN-L1877-8585

Languageen

Citations44

Files0 public / 0

ShelfFamily Business Performance and Succession

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doi10.1016/j.jfbs.2019.01.005

openalex_workW2914722937

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