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What do we mean by sustainability marketing?
16 references·16 citing·53 second hopsampled
What do we mean by sustainability marketing? (2019)What do we mean by sustainability marketi…The sharing economy: Why people participate in collaborative consumption (2015)The sharing economy: Why peop…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…Reinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Social marketing: A pathway to consumption reduction? (2008)Social marketing: A pathway t…Opportunities for green marketing: young consumers (2008)Opportunities for green marke…Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Exploring consumer attitude a…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…The legitimacy of social enterprise (2004)The legitimacy of social ente…Green and competitive (2003)Green and competitiveTowards Sustainability: The Third Age of Green Marketing (2001)Towards Sustainability: The T…Design for the Environment: A Quality-Based Model for Green Product Development (2001)Design for the Environment: A…Varieties of Discourse: On the Study of Organizations through Discourse Analysis (2000)Varieties of Discourse: On th…The Politics of Environmental Discourse (1997)The Politics of Environmental…Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Buyer Characteristics of the …The past, present, and future of sustainability marketing: How did we get here and where might we go? (2024)The past, present, and future…Sustainable packaging design and the consumer perspective: a systematic literature review (2023)Sustainable packaging design …Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image (2023)Promoting Responsible Sustain…The new 3Ps of sustainability marketing: The case of fashion (2022)The new 3Ps of sustainability…Sustainability marketing beyond sustainable development: towards a degrowth agenda (2022)Sustainability marketing beyo…A Systematic Review of the Sustainable Campus Concept (2022)A Systematic Review of the Su…The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World (2021)The Convergence of Sustainabi…Ontology and circulation: towards an eco-economy of persons (2021)Ontology and circulation: tow…Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude (2021)Green or social? An analysis …“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions (2021)“How Do I Carry All This Now?…The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value (2020)The positioning of green bran…Sustainable Marketing and Consumer Support for Sustainable Businsses (2020)Sustainable Marketing and Con…Responsible consumer and lifestyle: Sustainability insights (2020)Responsible consumer and life…Prefiguring sustainable living: an ecovillage story (2020)Prefiguring sustainable livin…Green consumption practices for sustainability: an exploration through social practice theory (2020)Green consumption practices f…Combining the ‘why’ and ‘how’ of teaching sustainability: the case of the business school academics (2019)Combining the ‘why’ and ‘how’…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Research in social entrepreneurship: past contributions and future opportunities (2009)Corporate Philanthropy and Corporate Financial Performance: The Roles of Stakeholder Response and Political Access (2011)Tensions in Corporate Sustainability: Towards an Integrative Framework (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Marketing and Economic Development (1958)Social Marketing: An Approach to Planned Social Change (1971)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Green Product Innovation in Manufacturing Firms: A Sustainability‐Oriented Dynamic Capability Perspective (2016)Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Marketing management: analysis. planning. implementation and control (2000)Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process (2009)An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior (2010)Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions (2010)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 1997The Politics of Environmental Discourse4,245 cited
  • 2015The sharing economy: Why people participate in collaborative consumption3,436 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2000Varieties of Discourse: On the Study of Organizations through Discourse Analysis1,652 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 2004The legitimacy of social enterprise1,097 cited
  • 2007Exploring consumer attitude and behaviour towards green practices in the lodging industry in India1,033 cited
  • 2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
  • 2008Opportunities for green marketing: young consumers957 cited
  • 2003Green and competitive946 cited
  • 2005Green marketing: legend, myth, farce or prophesy?943 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 2008Social marketing: A pathway to consumption reduction?673 cited
  • 2001Design for the Environment: A Quality-Based Model for Green Product Development672 cited
  • 2009Sustainability Marketing: A Global Perspective

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655 cited
  • 2001Towards Sustainability: The Third Age of Green Marketing634 cited
  • Cited by

    • 2020Responsible consumer and lifestyle: Sustainability insights241 cited
    • 2021“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions189 cited
    • 2021Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude130 cited
    • 2020Sustainable Marketing and Consumer Support for Sustainable Businsses128 cited
    • 2024The past, present, and future of sustainability marketing: How did we get here and where might we go?97 cited
    • 2020The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value94 cited
    • 2023Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image93 cited
    • 2020Green consumption practices for sustainability: an exploration through social practice theory81 cited
    • 2021The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World72 cited
    • 2019Combining the ‘why’ and ‘how’ of teaching sustainability: the case of the business school academics69 cited
    • 2022Sustainability marketing beyond sustainable development: towards a degrowth agenda63 cited
    • 2023Sustainable packaging design and the consumer perspective: a systematic literature review59 cited
    • 2020Prefiguring sustainable living: an ecovillage story56 cited
    • 2022The new 3Ps of sustainability marketing: The case of fashion56 cited
    • 2022A Systematic Review of the Sustainable Campus Concept55 cited
    • 2021Ontology and circulation: towards an eco-economy of persons54 cited