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Brand advertising and brand sharing of alcoholic and non‐alcoholic products, and the effects on young Thai people's attitudes towards alcohol use: A qualitative focus group study
15 references·2 citing·52 second hop
Brand advertising and brand sharing of alcoholic and non‐alcoholic products, and the effects on young Thai people's attitudes towards alcohol use: A qualitative focus group study (2019)Brand advertising and brand sharing of al…Alcohol marketing regulation: from research to public policy (2017)Alcohol marketing regulation:…The commercial use of digital media to market alcohol products: a narrative review (2016)The commercial use of digital…Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research (2016)Industry self‐regulation of a…Dynamic Exposure to Alcohol Advertising in a Sports Context Influences Implicit Attitudes (2016)Dynamic Exposure to Alcohol A…Does industry self‐regulation protect young people from exposure to alcohol marketing? A review of compliance and complaint studies (2016)Does industry self‐regulation…How has alcohol advertising in traditional and online media in A ustralia changed? 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References

  • 2014Qualitative Content Analysis6,634 cited
  • 2010Alcohol: No Ordinary Commodity1,305 cited
  • 2003Brand Familiarity and Advertising Repetition Effects865 cited
  • 2015Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising344 cited
  • 2009Integrated marketing communications: From media channels to digital connectivity329 cited
  • 2016Industry self‐regulation of alcohol marketing: a systematic review of content and exposure research195 cited
  • 2016The commercial use of digital media to market alcohol products: a narrative review141 cited
  • 2014The influence of industry actions on the availability of alcoholic beverages in the African region95 cited
  • 2014‘Branding’ explained: Defining and measuring brand awareness and brand attitude87 cited
  • 2002Towards a Theory of Marketplace Equity75 cited
  • 2017Alcohol marketing regulation: from research to public policy62 cited
  • 2016Does industry self‐regulation protect young people from exposure to alcohol marketing? A review of compliance and complaint studies51 cited
  • 2016Dynamic Exposure to Alcohol Advertising in a Sports Context Influences Implicit Attitudes29 cited
  • 2015How has alcohol advertising in traditional and online media in A ustralia changed? Trends in advertising expenditure 1997–201120 cited

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  • 2002Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking20 cited
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    • 2023Falling through the cracks: How do policies for alcohol marketing apply to zero alcohol products in Australia?14 cited
    • 2022Alcohol Recognition and Desire to Drink of Extended Alcohol Brand Logos7 cited