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Targeting customers for profit: An ensemble learning framework to support marketing decision-making

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References

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2011Bridging the Academic–Practitioner Divide in Marketing Decision Models156 cited

2017Cost-based feature selection for Support Vector Machines: An application in credit scoring155 cited

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2020Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing20 cited
2024Bankruptcy prediction using optimal ensemble models under balanced and imbalanced data19 cited
2020Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning15 cited
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