Caracterización del lenguaje audiovisual de los Fashion Films: realización y postproducción digital

Abstract

Fashion films are an innovative audiovisual\nformat resulting from the process of adapting\nfashion brands to the new digital communication\necosystem. In research conducted until now,\ntheoretical approaches have predominated from\nadvertising and public relations, as well as from\nlinguistics and narrative theory. However, there\nare still few research works focused on creation\nof these audiovisual pieces. This study focusing\nthe characterization and analysis of the specific\naudiovisual language of fashion films. Filmaking\nplanning and staging, post-production techniques,\nor infographic design are aspects that have not yet\nbeen developed in depth until now, even thought\ntheir study is decisive for the articulation and the\ndefinition of their audiovisual discourse. To this\nend, an essentially qualitative methodology is\ndeveloped, based on a sample of representative\nanalysis of the last five-year Spanish fashion film\nproduction: the works awarded at the Madrid\nFashion Film Festival (2013, 2014 and 2016\neditions) and the Barcelona Fashion Film Festival\n(2017 edition).

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