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Leveraging Loyalty Programs Using Competitor Based Targeting · Study

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ArticleLeveraging Loyalty Programs Using Competitor Based Targeting

Wayne Taylor2019

OA

Articlegreen2019

Leveraging Loyalty Programs Using Competitor Based Targeting

Wayne Taylor · Brett Hollenbeck

21 citations·0/0 files stored·Quantitative Marketing and Economics

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Customer churn and segmentation

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References

2001Econometric Analysis of Cross Section and Panel Data 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development 1964Defining and Estimating a Trading Area 1996The Value of Purchase History Data in Target Marketing 1995Competitive Coupon Targeting 2008Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status 2001Individual Marketing with Imperfect Targetability

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2021Winning Big: Scale and Success in Retail Entrepreneurship

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2019The effects of loyalty program introduction and design on short- and long-term sales and gross profitsarticle · 8 shared references 2015What do Customers Get and Give in Return for Loyalty Program Membership?article · 8 shared references 2019When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristicsarticle · 7 shared references 2017Loyalty Programs: Current Insights, Research Challenges, and Emerging Trendschapter · 7 shared references 2011Loyalty Programmes: Current Knowledge and Research Directions*article · 6 shared references 2010CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directionsarticle · 6 shared references

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Year2019

Typearticle

Published2019-01-01

VenueQuantitative Marketing and Economics

ISSN-L1570-7156

Languageen

Citations21

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11129-021-09237-y

openalex_workW2922577657

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