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A Study on the Effect of Pricing Strategy on Customer Retention in Kurdistan

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References

2015Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective378 cited
2017Pricing/service strategies for a dual-channel supply chain with free riding and service-cost sharing283 cited
2017In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions189 cited
2017Pricing strategy: A review of 22 years of marketing research163 cited
2016Joint pricing and advertising strategy with reference price effect94 cited
2017Design for the pricing strategy of return-freight insurance based on online product reviews56 cited
2015One firm, one product, two prices: Channel-based price differentiation and customer retention55 cited
2017Using beta regression to explore the relationship between service attributes and likelihood of customer retention for the container shipping industry26 cited
2017Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention21 cited
2015Merchant selection and pricing strategy for a platform firm in the online group buying market21 cited
2019A joint dynamic pricing and production model with asymmetric reference price effect19 cited
2015Managing Customer Retention in Private Clubs Using Churn Analysis: Some Empirical Findings14 cited

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2019COST ESTIMATION USING ECONOMETRIC MODEL FOR RESTAURANT BUSINESS

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10 cited