Cross-cultural professional communication in the context of globalization

Abstract

The article provides evidence that business communication and especially at the industrial enterprise depends on a lot of factors. One of such factors, cross-cultural communication, is focused on as a central notion. The author attracts examples and considers exogenous and endogenous factors for effective industrial business communication. One of the widely covered aspects of communication is the role of the individual, his personality and personal traits of behavior in establishing and maintaining mutual understanding. The concept of culture in corporate or business ethics is proven to be an inseparable factor of communication which should guide the communicators in treating contracts and employees.

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