Articlegreen2019

Public Sector Organizations and Cocreation With Citizens: A Literature Review on Benefits, Drivers, and Barriers

Nuno Baptista · Héléna Alves · Nelson Matos

67 citations0/0 files storedJournal of Nonprofit & Public Sector Marketing

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Public Policy and Administration Research Service and Product Innovation Innovative Approaches in Technology and Social Development

Abstract

Cocreation has captured the attention of public managers and policymakers and yet the literature focusing in the public sector is still relatively dispersed. In this literature review we present a contextualized analysis of the potential reasons that lead public sector organizations to cocreate with citizens and identify potential barriers that may hamper the adoption of cocreation in public settings. The analysis undertaken allowed us to conclude that the topic is increasingly capturing the interest of researchers, although the state of the literature is characterized by a reduced heterogeneity in research methods. We classified cocreation benefits in the public sector as innovation related, improved decision-making, and symbolic related, and we categorized the drivers for cocreation according to three broad categories: external, relation-specific and internal. Finally, we identified potential barriers of cocreation, including structural, organizational, and behavioral barriers.

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References

2003Evolving to a New Dominant Logic for Marketing 1991A PUBLIC MANAGEMENT FOR ALL SEASONS?2007Managing the co-creation of value 1991Bounded Rationality and Organizational Learning 2012Critical service logic: making sense of value creation and co-creation 2009Reprint—Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement 2014A Systematic Review of Co-Creation and Co-Production: Embarking on the social innovation journey 2006The New Public Governance? 1

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