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INTERNET ADVERTISING AND CONSUMPTIVE LIFESTYLE OF THE STUDENTS
11 references·0 citing·37 second hop
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References

  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,187 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,079 cited
  • 2007Komunikasi massa : suatu pengantar532 cited
  • 2001Qualitative Research Through Case Studies461 cited
  • 1992The global village: Transformations in world life and media in the 21st century164 cited
  • 2007Got slogan? Guidelines for creating effective slogans150 cited
  • 1997Advertising on the Internet144 cited
  • 1995The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society140 cited
  • 2011Ilmu komunikasi: sekarang dan tantangan masa depan69 cited
  • 1991Modern Marketing Communications23 cited
  • 2018The Politics Of Information On Traditional Medical Practices In Bandung Barat11 cited

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